Independent MarTech Consultancy — Marketing Automation · CRM Strategy · Data
Smart Journeys at Scale. Whatever the tool.
I help companies design and scale customer journeys that feel personal — whether that means building your marketing automation from the ground up, or finally getting the most out of the tool you already have.
Joris Vanquaethoven, founderYou work with me, not a sales team.
Most organisations are strong in data, or CRM, or campaign execution — rarely all three, joined up. Taqtiqs is the missing piece between marketing, data and IT.
What I do
Three services, grounded in real business questions.
Every engagement starts with a question you're actually asking — not a methodology slide. Open a card to see how I help solve it.
I help you know who your customers are: which leads are ready for sales, one view of every customer, help putting predictive models into production, and control groups that prove what works. No more guessing who's ready for what.
I define your CRM strategy: all your offers in one place, the customer moments that start a journey, and the rules for how often customers hear from you and which offer wins. The result is one coherent conversation per customer — never a random message, never the same one twice.
Whether you still need a tool or want more from the one you have, I connect email, SMS, web, app and call centre on one platform, with reusable content and one overview of what works — so personalised journeys scale without managing each channel by hand.
Smart Journey Audit
Know where you stand before you build the next journey.
A Taqtiqs product: a structured measurement of how mature your customer journeys are, and what to put in place first. Every engagement starts here.
Four levels of maturity. Where are you?
- Level 1FoundationalYou mainly run manual campaigns with basic segments.
- Level 2DevelopingYou mainly run trigger campaigns, mostly outbound.
- Level 3AdvancedYou have personalised journeys for inbound and outbound.
- Level 4IntelligentYou deliver an automated, AI-driven omni-channel experience.
The audit scores where you stand on this scale for each dimension: Intelligence, Journey Orchestration and Scale to Channels. You get it all in your Smart Journey Maturity Report: your score, your strengths, and the three foundations to put in place first.
Enterprise-grade proof
5+ years inside Pega CDH. Tool-agnostic today.
I spent 5+ years hands-on in Pega CDH — one of the most demanding enterprise decisioning platforms there is — and led Telenet's decisioning and personalisation roadmap for 10 years. That experience shapes how I work on any platform today: most teams use around 20% of what their platform can actually do; I aim for 80%, regardless of the badge on the tool.
Proof: Check & Smile, a proactive, in-app next-best-action feature built inside the MyTelenet app — flagging and resolving issues before customers ever had to ask. Presented at PegaWorld, recognised with multiple industry awards.
Work with Taqtiqs
Directly, or through your agency.
- The two typical starting points, and which one is yours
- Each service worked out: what I do and what you get
- The full Smart Journey Audit, with an example report
- How a project runs, from audit to implementation
- Three ways to work together: white-label, named specialist or referral
- The Smart Journey Audit as an offer for your clients
- The three services, as what you can offer your clients
Innovation
Print isn't dead. It just never reported back.
Done right, print is still one of the best-converting channels there is. What it always lacked was feedback: you sent it, and you never knew who read it.
Interactive Paper changes that. It's print people tap with their phone, with the engagement data you know from email: who opened it, what they clicked, and what they did next.
As a campaign
Launch a new product or service with a mailing that stands out on the desk, and see exactly who engaged with it.
Where Taqtiqs comes in
As a channel in your marketing automation
Connect Interactive Paper to your marketing automation tool as a structural outbound channel. Every tap and click flows back into the tool automatically, so print stops being a one-off and starts steering the next step in each customer's journey.
The person behind the General
Hi, I'm Joris.
I've spent nearly 20 years making customer journeys feel personal, 12+ of them at Telenet, where I went from BI analysis and CRM to leading the marketing automation and personalisation roadmap. Along the way I became a Pega Certified Decisioning Consultant, and learned that the best journeys come from people who move easily between the marketing brief, the data model and the IT roadmap.
I started Taqtiqs because I like doing the work myself. When you work with Taqtiqs, you work with me: no sales team, no hand-over to a junior. Tool-agnostic, on your platform, aiming for the 80% of it most teams never use.
Off the board
Board games
Strategy first, then tactics, on the table and at work. That's why the Taqtiqs icon is a Stratego General.
Running
Half marathons and trail runs, with at least one race abroad every year. 4 of the 6 SuperHalfs done: Lisbon, Copenhagen, Prague and Valencia. Still to go: Berlin and Cardiff.
Campervan
Road trips with my family. Our top 3 so far: Scotland, Norway and Sardinia.
Kiewit
Born and raised in Kiewit, home of Pukkelpop. I grew up with the festival next door.
Let's look at the board together
Ready to make the next move?
Whether you're an agency exploring a working relationship or a brand weighing up your marketing automation maturity — a first conversation costs nothing but 30 minutes.
Pick the topic that fits your question and it reaches me with the right context. Prefer plain email?
joris@taqtiqs.be
Joris VanquaethovenYou'll talk to me directly.