Pega CDH consultant · Belgium
Pega Customer Decision Hub expertise, from strategy to next-best-action.
I'm Joris Vanquaethoven, Pega Certified Decisioning Consultant (PCDC), with 5+ years hands-on in Pega CDH and 10 years leading Telenet's decisioning and personalisation roadmap. I focus on the business side of decisioning: turning commercial goals into next-best-action logic the business understands and owns. Available for freelance assignments across Europe, through Taqtiqs BV.
At a glance
The profile in one view.
- Role
- Pega CDH consultant, focused on the business side of decisioning: next-best-action strategy and journey orchestration
- Certification
- Pega Certified Decisioning Consultant (PCDC)
- Experience
- 5+ years hands-on in Pega CDH · 12+ years at Telenet · nearly 20 years in data, CRM and marketing automation
- Industry
- Telecom, at enterprise scale
- Languages
- Dutch, English, French
- Location
- Based in Sint-Gillis-Waas · on-site in Belgium, hybrid or remote across Europe
- Engagement
- Freelance through Taqtiqs BV, directly or through your agency or Pega partner
What I do in Pega CDH
Decisioning that reflects the business, not just the platform.
From business goals to decisioning strategy
- Translate commercial goals, such as acquisition, retention and cross-sell, into a next-best-action strategy.
- Decide which actions matter and how they compete for the same customer.
- A business structure of actions and treatments that matches how the business thinks about its offers.
Engagement policies and prioritisation, owned by the business
- Who is eligible, when an action is relevant and when it is suitable, written as rules the business recognises.
- Prioritisation that balances customer relevance, business value and business levers.
- Clear choices when offers, service messages and retention actions compete.
Customer moments and contact strategy
- The customer moments that deserve an always-on journey, inbound and outbound.
- Contact strategy: how often customers hear from you, and through which channel.
- One consistent decision, whether the customer is in the app, on the web or with the call centre.
Ownership, governance and proven value
- Business ownership of actions, journeys and rules, and a way of working between marketing, data and IT.
- A decisioning roadmap, so CDH is a business tool and not an IT project.
- Results measured against control groups. Most organisations use around 20% of what CDH can do; I aim for 80%.
Experience
Built and scaled in production.
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Since October 2026
Founder, Taqtiqs BV
Independent MarTech consultancy for data, CRM strategy and marketing automation. Pega CDH expertise for Pega partners and their clients.
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12+ years
Telenet
Led the decisioning and personalisation roadmap for 10 years, with 5+ years hands-on in Pega CDH for marketing decisioning, connected to the wider CRM, billing and customer service landscape.
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Highlight
Check & Smile
A proactive, in-app next-best-action feature built in Pega CDH for the MyTelenet app, flagging and resolving issues before customers had to ask. Presented at PegaWorld and recognised with multiple industry awards.
For Pega partners and recruiters
How we can work together.
Pega partners
- Senior CDH capacity on a running implementation, under your name or as Taqtiqs.
- Decisioning design and optimisation for an existing CDH client.
- The Smart Journey Audit as an entry point to new CDH work.
Recruiters
- Open to freelance Pega CDH assignments in Europe.
- Contracting through Taqtiqs BV.
- Send the role, the client's sector, the expected start date and duration.
Pega CDH
Discuss a Pega CDH assignment
Pega partner, recruiter or client: send the role or project, the client's sector and the expected start date, and we take it from there.
Pick the topic that fits your question and it reaches me with the right context. Prefer plain email?
joris@taqtiqs.be
Joris VanquaethovenYou'll talk to me directly.