For agencies
Enterprise-grade marketing automation, added to your offer.
Your clients ask for personal journeys at scale. I help you deliver them, behind your brand or next to it, on whatever platform your client runs.
Pega partner? See what I bring to your Pega CDH projects →
Why agencies bring me in
Depth in marketing automation, without hiring it in-house.
Senior depth when you need it
Nearly 20 years in data, CRM and marketing automation, available per project instead of as a fixed hire.
Enterprise experience
12+ years at Telenet, leading its decisioning and personalisation roadmap. Certified Pega Decisioning Consultant.
On your client's platform
Tool-agnostic: I work with the platform your client runs, and bring the same way of working to each one.
Your relationship stays yours
You decide how visible I am. Your client relationship, your account, your strategy.
What you can offer your clients
Three services, added to your proposition.
Data
For clients who target customers blind.
- Shared definitions of a marketing- and sales-ready lead, with scoring and hand-over to sales.
- Customer, product and contact data on one customer ID, built for marketing automation.
- Help putting predictive models into production, for acquisition, migration or churn.
- Control groups that prove what campaigns really deliver.
CRM Strategy
For clients whose calendar decides who gets what.
- All offers in one place, with clear conditions, eligibility and an owner.
- Lifecycle stages and customer moments, and the rules that decide which journey a customer gets.
- Rules for how often customers hear from you and which offer wins, so every customer gets one coherent conversation.
Marketing Automation
For clients fighting every channel manually.
- All channels run from one platform, whether the customer reaches out or the brand does.
- Reusable content blocks and templates, ready for personalisation and generative AI.
- One overview of all campaign results: reach, effect versus a control group, and engagement.
Always on the platform your client runs, with the business side included: ownership, ways of working and a team that can run it themselves.
Smart Journey Audit
A ready-made product to offer your clients.
The Smart Journey Audit measures how mature a client's customer journeys are and what to put in place first. You offer it under your proposition; I deliver it.
How it works for your clients
- You offer itAs part of your proposition, to new or existing clients.
- I deliver itUnder your name or as Taqtiqs, in line with the model you choose.
- Your client gets a clear starting pointA Smart Journey Maturity Report with their score on four levels, their strengths and the three foundations to put in place first.
- You own what comes nextThe roadmap and implementation work that follows stays with your agency.
- Level 1Foundational
- Level 2Developing
- Level 3Advanced
- Level 4Intelligent
Ways to work together
Three models. You choose how visible I am.
Model 1
White-label
Taqtiqs works entirely behind your brand. Your client only ever sees your agency.
How it works
- You own the relationship end-to-end
- I deliver the marketing automation work under your name, on whatever platform your client runs
- You present the results as your own
Best for: agencies scaling a marketing automation offer fast.
Model 2
Named specialist
Taqtiqs is introduced as your agency's marketing automation specialist — visible expertise, still your engagement.
How it works
- Official Pega CDH partner? Hands-on Pega CDH delivery under your name
- Not a Pega CDH partner? The same enterprise-grade expertise, applied to your platform
- You lead strategy and account management
Best for: agencies that want visible senior expertise in front of the client.
Model 3
Referral
You spot the opportunity, Taqtiqs takes it from there — with a referral fee back to you.
How it works
- Zero delivery risk on your side
- Keeps the client relationship warm for future work
- The lightest-touch way to start working together
Best for: agencies whose client needs fall outside their own offer.
For Pega partners
Pega CDH depth, ready to join your team.
Pega Certified Decisioning Consultant, with 5+ years hands-on in Pega Customer Decision Hub at Telenet and 10 years leading its decisioning and personalisation roadmap. Available per project, under your name or as Taqtiqs.
What I bring to your CDH projects
- Next-best-action design: engagement policies, arbitration and contact rules that reflect the business.
- Journey orchestration in CDH, from the first always-on journey to real-time decisions in every channel.
- The business side of decisioning: translating marketing goals into CDH logic your client can own.
Where it helps your agency
- Extra senior CDH capacity on a running implementation, under your name.
- Getting more from an existing CDH client: most use around 20% of what the platform can do.
- The Smart Journey Audit as an entry point to new CDH work, from first scan to roadmap.
Proof: Check & Smile, the proactive in-app next-best-action feature built in Pega CDH for the MyTelenet app, presented at PegaWorld and recognised with multiple industry awards.
Let's talk
Plan an introductory meeting
Tell me about your agency and your clients, and which way of working fits you best. A first conversation costs nothing but 30 minutes.
Pick the topic that fits your question and it reaches me with the right context. Prefer plain email?
joris@taqtiqs.be
Joris VanquaethovenYou'll talk to me directly.