For companies

Customer journeys that feel personal, built to scale.

Whether you're choosing your first marketing automation tool or getting more out of the one you have: here's what I do, what you get, and how we get there together.

See where you stand How I help

Your starting point

Two situations, one ambition.

Most companies I work with recognise themselves in one of these two. Both lead to the same place: personal journeys that run without managing every channel by hand.

No marketing automation tool yet

You know what you want. Not how to start.

You want every customer conversation to feel meaningful and personal — but without the data foundation, a CRM strategy, or a clear path to a tool, it stays an ambition instead of a system.

Already have a marketing automation tool

The tool is live. The value isn't.

You've invested in the platform, but it's running a fraction of what it's capable of — because the data feeding it, or the strategy behind it, was never fully built out.

How I help

Three services, worked out.

Each one matches a dimension of the Smart Journey Audit, so what the audit finds is exactly what I help you fix. Tool-agnostic: I work with your platform, not the other way around.

Data

Are you targeting customers blind, or do you actually know who they are?

  • Leads come in through the website and sales, but nobody agrees which ones are ready, or who follows up.Set up how leads become customers: shared definitions of a marketing- and sales-ready lead (MQL and SQL), scoring and automatic hand-over to sales.
  • Customer data sits in separate systems, with no single view of a customer.Bring customer, product and contact data together on one customer ID, in one view built for marketing automation and refreshed daily.
  • Target groups are selected by hand, often in a spreadsheet.Help putting predictive models into production on clear use cases, such as acquisition, migration or churn.
  • Nobody can say which campaigns really made a difference.Measure campaigns against a control group, so you can prove what really made the difference.

What you get: targeting based on data instead of gut feeling, from first lead to loyal customer, and proof of what marketing really delivers.

Ask about Data

CRM Strategy

Does every customer get the right conversation at the right moment, or whatever campaign happens to be running?

  • Offers and their conditions live in documents and in people's heads.Bring all offers together in one place, with clear conditions, who is eligible, and a named owner.
  • The campaign calendar decides who gets what, not the customer's situation.Define the lifecycle stages and customer moments that matter, and the rules that decide which journey each customer gets.
  • Customers receive too many messages, or offers that compete with each other.Decide how often a customer hears from you, and which offer wins when several compete.

What you get: one coherent conversation per customer — never a random message, never the same one twice.

Ask about CRM Strategy

Marketing Automation

Fighting every channel manually, or built to scale?

No marketing automation tool yet?

I help you define what you need and choose the platform that fits your business, not the other way around.

Already have one?

I get far more out of the tool you already have. Most teams use around 20% of what their platform can do; I aim for 80%.

Tool-agnostic: I work with your tool, your team and your way of working. With deep enterprise experience in Pega CDH when that's what you run.

  • Email, SMS, web, app and call centre each run on their own, with their own tools.Run your channels from one platform, whether the customer reaches out or you do, so they get one consistent message wherever they show up.
  • Every campaign starts from scratch, with new content each time.Create reusable content blocks and templates instead of a new mail for every campaign, ready for personalisation and generative AI.
  • Results are reported per campaign, in separate files.Bring the results of all campaigns into one overview: reach, effect versus a control group, and engagement.

What you get: personalised journeys that scale across channels, without managing each channel by hand.

Proven at scale: Check & Smile, the proactive in-app next-best-action feature I built at Telenet, presented at PegaWorld and recognised with multiple industry awards.

Ask about Marketing Automation

Smart Journey Audit

Know where you stand before you build the next journey.

A Taqtiqs product: a structured measurement of how mature your customer journeys are, and what to put in place first. You get the result in your Smart Journey Maturity Report.

Four levels of maturity. Where are you?

Not a quick fix. Not a tool pitch. The Smart Journey Audit runs on the Smart Journey Framework — a structured way of working, built over 12+ years, that scales whatever platform you use.

  1. Level 1FoundationalYou mainly run manual campaigns with basic segments.
  2. Level 2DevelopingYou mainly run trigger campaigns, mostly outbound.
  3. Level 3AdvancedYou have personalised journeys for inbound and outbound.
  4. Level 4IntelligentYou deliver an automated, AI-driven omni-channel experience.

The audit scores where you stand on this scale for each dimension: Intelligence, Journey Orchestration and Scale to Channels. So you know exactly where to start, not just that you should.

What you get: your Smart Journey Maturity Report

The audit ends with a written report on where you stand today, and where your roadmap should start.

  • An overall maturity score and level, plus a score per dimension
  • The strengths you can build on
  • The three foundations to put in place first, with a quick win
  • Per dimension: what's in place, what's missing, and three concrete recommendations
  • The questions that turn this starting point into your roadmap
Book your Smart Journey Audit

Example · fictional company

Executive summary

Example runs mostly manual campaigns on basic segments. The first step is a data foundation, not more tools.

0.18Overall · Level 1 Foundational
  • Intelligence0.12
  • Journey Orchestration0.24
  • Scale to Channels0.20

Three foundations to put in place first

  1. Build the data foundation
  2. Move from campaigns to journeys
  3. Connect the channels and start measuring

Example · fictional company

Dimension 1 · Intelligence

Example has the first data, but not yet one view of the customer. Next: build the data foundation.

Three recommendations

Details are in your own report.

How a project runs

From where you stand to where you want to be.

  1. 1

    Smart Journey Audit

    We map where you stand today on each dimension. You receive your Smart Journey Maturity Report: your score, your strengths and the three foundations to put in place first.

  2. 2

    Roadmap

    Together we connect that starting point to your ambition: how far you want to go, which gaps to close first, and who owns offers, journeys and rules.

  3. 3

    Implementation

    I help you build it, as an extra pair of senior hands next to your team or leading the work end-to-end. Usually starting with one pilot journey that proves the approach.

Start with the audit

Book your Smart Journey Audit

It starts with a free 30-minute conversation about where you stand and where you want to go. Pick the topic that fits your question, or just tell me what's on your mind.

Pick the topic that fits your question and it reaches me with the right context. Prefer plain email?

Joris VanquaethovenYou'll talk to me directly.

What is your question about?

I only use your details to answer your question. Read how this site handles data in the privacy statement.